Shown here are a number of fashion features which I have created for ALDI.

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The process
Once I have received the product brief, I will work with a Copywriter to come up with the ideal theme and messaging for each spread based off the type of clothing to be featured.
From here I will brief the Producer on my talent requirements, in which they will send me a list of all available talent that suit the brief. I will then develop a rationale document outlining the style and direction for the spread, including props to be used, set styles, talent poses and lighting references.

Once approved by the client, I brief a team of Photographic Producers, Photographers and Stylists, and then oversee the photoshoot, bringing my ideas to life.

The next step is working with the Art Studio, finalising client's amendments and seeing artwork through to production and print.